1-Focus: Looking Up

A practical, forward-thinking approach to the current situation.

Pandemic. Lockdown. Riots.
Events are unfolding at a breakneck pace.

The Future is Full of Question Marks.

And there are no easy answers.

But here’s what we DO know…

We have the power to tap into an age-old method. One which has proven itself time and again to help us pull through circumstances beyond our control:

A commitment to publicly say Nishmas when the crisis passes.

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How will this help?

Rabbi Shaya Cohen, Founder of Priority-1

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The Kaf HaChaim says in the name of Reb Yehuda HaChossid that committing to publicly recite Nishmas when a crisis passes has been proven to trigger salvation. By making this commitment during the crisis, we acknowledge that the outcome is entirely in Hashem’s hands.


Rather than attributing the turn-around to social distancing, proper hygiene or scientific breakthroughs, we will publicly declare our thanks to Hashem. This commitment has the power to turn the situation around. 

If we combine this with actively observing Hashem’s involvement in our lives, we benefit from an extra level of menuchas hanefesh throughout this crisis –  and when facing difficulties in the future.

How it works:

Sign up to say Nishmas Berabim

Join this campaign by committing to recite Nishmas publicly when you see the salvation –  attributing your personal salvation to Hashem.

Find FOCUS

Stay tuned-in with the motivational and practical mini-clips and material we’ll send you bi-weekly. Observe Hashem’s Hand in your life and share your stories of hashgacha pratis to spread the chizuk.

Express gratitude for your salvation

Join with others in your community to say Nishmas publicly when the crisis passes. Unite to acknowledge Hashem as the only Source of salvation.

Have Questions? Read our FAQs.

In the Words of Rabbi Eytan Feiner

Together let’s unleash the salvation we need
With the zechus of NISHMAS and a clear FOCUS.

  • Focus on Hashem’s control of the situation
  • Observe His hashgacha pratis during these trying times
  • Connect to Hashem, recognizing Him as the only Source of salvation.
  • Unite to say Nishmas when the crisis passes
  • Strengthen our trust that things will improve
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Commit to say Nishmas and turn the situation around!


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is participating… are you?

Focus→Observe→Connect→Unite→Strengthen